Designing a Unique Gift Experience for Special Events
THE OPPORTUNITY
OSIsoft hosts annual user conferences across North America, Europe, the Middle East and Africa (EMEA) to gather product feedback and keep customers abreast of new innovations, products and services. Return attendance is a key metric for success, and OSIsoft needed to support the conference with a promotional program that aligned to its brand story and predefined theme.
THE CHALLENGE
The program must appeal to the varying cultural tastes and preferences of the attendees and also encourage return attendance.
THE SOLUTION
Image Architects presented merchandise that beautifully displayed the OSI brand and appealed to regional tastes, power requirements and apparel sizing that included:
- Tech swag
- Umbrellas
- Performance apparel
- Sponsor-branded dinnerware for networking events
- Registration Items: lanyards & badge holders
- Meeting Items: journals, pens, custom branded snack boxes, co-branded sponsor seat drops
- Attendee gifts: upscale conference bags
- Speaker gifts
In addition, conference speakers received thoughtful, beautifully packaged high-end gifts that incorporated the OSI User Conference theme.
THE RESULT
Attendees and speakers enjoyed a bold event filled with the latest and greatest insights on OSIsoft products. They left with lasting memories, best practices and branded reminders of how this company adds value to their business.
“Image Architects has been a wonderful partner for OSIsoft! They ensure that our stakeholders are happy at every point of the process. From keeping up with the latest promotional trends to making the sample viewing process easy as well as working within various budgets and hitting timelines, we have relied on Image Architects to help us enhance our attendee experience through unique, custom giveaways for many years and plan to do so for many years to come. More importantly, Teresa has always been very professional and provides top-notch customer service that keeps us coming back!”
—Corporate Events Manager, OSIsoft
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